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The Ultimate Guide to Responding to Restaurant Reviews

The Ultimate Guide to Responding to Restaurant ReviewsWhether you have one or a few hundred, reviews play an important role in your business and your ranking on Tripadvisor. Download this free eBook to learn all you possibly need to know about reviews on Tripadvisor.

Learn the Ins and Outs of Responding to Restaurant Reviews

Did you know that reviews play a major role in where customers choose to eat? Or that a manager’s response could change a guest’s perception of a restaurant? We’ve interviewed countless owners and compiled some of our favorite best practices and real-world inspiration for positive reviews, negative reviews, and everything in between.

Knowing how to respond to reviews is a great way to build trust, rapport, and loyalty with your customers. It is also a great tool for showing your guests what your hospitality is all about.

In this comprehensive eBook, we will show you:

  • How to effectively respond to reviews
  • How to create management responses that show guests you care
  • How to build a strong online reputation
Διαβάστε το βιογραφικό.Τελευταία ενημέρωση: 6 Μαρτίου 2020

How Diners Find Your Restaurant [Infographic]

How Diners Find Your Restaurant [Infographic]Προσελκύστε επισκεψιμότητα υψηλής ποιότητας στη σελίδα της επιχείρησής σας με την εμφάνιση της καταχώρισής σας στην κορυφή των αποτελεσμάτων αναζήτησης στο Tripadvisor για τους ταξιδιώτες που κάνουν αναζήτηση για ξενοδοχεία στην περιοχή σας.

The Diner Journey From Start to Finish

Diners come to your restaurant for a specific reason — celebrating a special occasion, hanging out with their friends, taking care of their family, or simply because they are hungry. Over 51% of consumers dine out in the U.S. at least once a week, making eating out more than a habit.

That’s where Tripadvisor comes in. With 4.9 million restaurants on Tripadvisor and growing, diners know they’ll be able to find what they’re looking for — because once diners know they want to go out to eat, the next question is: Where?

Click on the infographic below to read the full diner journey:

Once diners know where they want to go, they turn to Tripadvisor. Make sure you’re capturing hungry diners by managing your listing — it’s free and easy!

Τελευταία ενημέρωση: 26 Μαΐου 2019

Who Searches for Restaurants on Tripadvisor?

Who Searches for Restaurants on Tripadvisor? While Tripadvisor is known around the world as a brand built for travelers, new research suggests that locals love us too — particularly when it comes to finding a place to eat.

You already know that Tripadvisor is the world’s largest travel site, but we’re also one of the world’s largest restaurant sites,* which means you’ll find more than just travelers discovering your restaurant. When it comes to traffic to your Tripadvisor listing, it’s a mix of both travelers and locals.

Local vs. Traveler Searches on Tripadvisor

Our analysis showed the percentage of locals searching for restaurants on Tripadvisor to be in some cases up to almost 60%. Here’s the breakdown by market:

Percentage of Local Searches by Country, May to December 2018



Seasonality impacted whether or not locals were searching for restaurants. When we compared searches from Summer (May to August) against searches from Fall (September to December), we found the percentage of locals searching for restaurants increased in the Fall. France, Italy, and Spain saw the largest increases in local restaurant searches, hovering around 20%, while the US and UK each saw about a 6% increase.

How Local Search Increased by Market

The Top Choice for Travelers and Locals Alike

It’s no surprise that up to 96% of our respondents in a recent survey told us they use Tripadvisor while looking to a place to eat while traveling. We also learned, though, that the majority of respondents across the U.S. and Europe also prefer to use Tripadvisor compared to other options while at home. For both travelers and locals, Tripadvisor remains the top choice to discover great places to eat.

While Traveling


Γιατί κάθε στάδιο της εμπειρίας γεύματος είναι κοινωνικό

Γιατί κάθε στάδιο της εμπειρίας γεύματος είναι κοινωνικό Τα όμορφα γεύματα και προσόψεις εστιατορίων δεν εκλείπουν ποτέ στα μέσα κοινωνικής δικτύωσης. Ψάχνουμε βαθύτερα να βρούμε γιατί κάθε στάδιο της εμπειρίας γεύματος είναι κοινωνικό, online και offline.

Ανακαλύπτοντας νέα εστιατόρια

Όταν οι πιθανοί πελάτες προσπαθούν να αποφασίσουν πού θα πάνε για φαγητό, συμβουλεύονται πολλές πηγές ενημέρωσης — συχνά στην ίδια αναζήτηση — μεταξύ άλλων, φίλους, ιστότοπους κριτικών όπως το Tripadvisor και μέσα ενημέρωσης σχετικά με το φαγητό. Τι κοινό έχουν όλα αυτά;

Δεδομένου ότι οι πελάτες έχουν περιορισμένο χρόνο και χρήματα να ξοδέψουν σε οποιαδήποτε εμπειρία, θέλουν αυτή να αξίζει πραγματικά. Και συχνά χρησιμοποιούν πολλές πηγές πληροφοριών για να αναζητήσουν και να επιβεβαιώσουν την επιλογή τους. Περισσότεροι καταναλωτές από ποτέ εμπιστεύονται ιστότοπους κριτικών online και τα μέσα κοινωνικής δικτύωσης για προτάσεις στο πού να φάνε κοντά στο σπίτι τους και στα ταξίδια τους.

Η συντριπτική πλειοψηφία των καταναλωτών που συμμετείχαν στην έρευνα αναφέρουν ότι οι αποφάσεις τους για τα γεύματά τους βασίζονται σε κριτικές online, με έως και 72% σε ορισμένες αγορές, ενώ σημειώνουν ότι επηρεάζονται επίσης και από τις φωτογραφίες του εστιατορίου. Αυτό ισχύει τόσο για τους ντόπιους όσο και για τους ταξιδιώτες — ένας μέσος όρος 78% των ερωτηθέντων μας στις ΗΠΑ, το Ηνωμένο Βασίλειο, τη Γαλλία, την Ισπανία και την Ιταλία έχουν χρησιμοποιήσει το Tripadvisor για να αναζητήσουν τοπικά εστιατόρια, ενώ ένα συντριπτικό 85% των ίδιων ερωτηθέντων χρησιμοποίησαν το Tripadvisor στα ταξίδια τους.

Η έξοδος για φαγητό φέρνει γνωριμίες

Ένας από τους βασικούς λόγους που οι άνθρωποι βγαίνουν έξω για φαγητό, είναι να συσχετιστούν με άλλους ανθρώπους. Σκεφτείτε τους πελάτες σας και τι τους ενδιαφέρει. Αν δεν γνωρίζετε, αφιερώστε λίγο χρόνο παρατηρώντας τη συμπεριφορά τους — ή ρωτήστε τους!

Ο τυπικός σας πελάτης χρειάζεται ένα ήσυχο και ιδιωτικό κλίμα ή αναζητά ένα μέρος που σφύζει από ενέργεια για να κάνει γνωριμίες; Όταν σχεδιάζετε την εμπειρία σας, σκεφτείτε τους τρόπους με τους οποίους ο χώρος μπορεί είτε να ενώσει ή να χωρίσει τους πελάτες σας. Ο χώρος σας, η ατμόσφαιρα, η τεχνολογία και το επίπεδο θορύβου μπορεί να επηρεάσουν το αν οι πελάτες θα απολαύσουν ή όχι τη συνεύρεση με την παρέα τους στο γεύμα.

«Υπάρχουν μέρη που θέλω να επισκεφτώ γιατί θέλω να δημοσιεύσω στο Instagram ένα συγκεκριμένο φαγητό.»...

How Diners Choose Where To Eat

How Diners Choose Where To Eat

How Diners Choose Where To Eat We’ve put together everything you’ve ever wanted to know about how diners choose where to go out to eat in this free downloadable eBook.With 51% of consumers dining out at least once a week, demand for restaurants is at an all-time high....

Influences on Diner Decision-Making

Influences on Diner Decision-Making More consumers than ever use and trust online review sites and social media for recommendations on where to eat – both at home and while traveling. Our latest survey examines the impact of today's most popular digital marketing channels and what factors influence diner decision making.


Today’s restaurant operators have a lot on their plates. Between dinner rush, managing employees, and calculating inventory, it's hard for owners to find time to market their business. And on top of that, the world of digital marketing is more complex than ever, making it increasingly difficult to pick where and how to invest scarce resources when attempting to efficiently reach the right customer.

In fact, in the 2017 Tripadvisor Restaurant Marketing Study, the majority of global respondents reported spending less than 10% of their time promoting their business.

But what online channels influence a customer to choose where to dine?

More consumers than ever use and trust online review sites and social media for recommendations on where to eat – both at home and while traveling. Recent surveys also show that restaurant operators overwhelmingly believe that managing their online reputation has become an essential part of running their business.

With this in mind, Tripadvisor’s latest survey examines the impact of today’s most popular digital marketing channels and what factors drive diners into a restaurant, inclusive of reviews, photos, and owner engagement with an increasingly mobile consumer.

The new CVENT survey, which analyzed the dining behaviors of more than 9,500 consumers across key markets in the US and Europe, revealed that Tripadvisor is overwhelmingly regarded as the most influential online dining resource compared to Google, Facebook and Yelp. See methodology below.

Tripadvisor: An Essential Dining Resource for Travelers and Locals

It’s no surprise that online reviews play a huge role in influencing consumer dining decisions. The vast majority of respondents reported basing a dining decision off of an online review, with up to 72% in some markets also noting they have been influenced by restaurant photos. Specifically, most respondents reported that Tripadvisor dining content has influenced them to try a new restaurant.

Online Reviews Influence Dining Decisions

Online Photos Influence Dining Decisions

Tripadvisor Inspires Diners to Try New Restaurants

The survey also found that diners, both locals and travelers, use Tripadvisor as a restaurant discovery site with the majority of respondents stating they have opted to dine at a restaurant as a result of a Tripadvisor ranking, review, rating or award.

Dining Decisions Based on Tripadvisor


New Study: Influencing Diner Engagement on Tripadvisor

New Study: Influencing Diner Engagement on Tripadvisor

Download our 2017 Diner Engagement Study to learn how to improve your Tripadvisor listing, take advantage of exclusive restaurant marketing tools, and get more reservations from one of the world’s largest restaurant sites.1

With over 150 million average monthly restaurant browsers, Tripadvisor is one of the world’s largest restaurant sites.1 In a recent study, we analyzed the behavior of these customers on our restaurant pages, along with the best practices used by our most successful restaurant partners. Based on this analysis, we've uncovered the key factors that are most likely to turn browsers into bookers.

Download our 2017 Tripadvisor Diner Engagement Study via the “Full Report” link to the right to see the findings. In the report you’ll find:

  • Customer behavior insights: See the things Tripadvisor consumers look for on every restaurant’s page before making their dining decisions
  • Restaurant marketing best practices: More details on exclusive restaurant marketing tools and best practices that can improve your Tripadvisor listing and bring in more reservations
  • Keys to engaging guests: Learn how to create a self-fulfilling, virtuous circle of customer engagement on Tripadvisor that can help you bring in more and more business

  • 1. Source: comScore Media Metrics for Tripadvisor Site, worldwide, May 2016 and Tripadvisor log files Q2 2016
Τελευταία ενημέρωση: 31 Μαΐου 2017

New Research: 2017 Tripadvisor Restaurant Marketing Study

New Research: 2017 Tripadvisor Restaurant Marketing Study The 2017 Tripadvisor Restaurant Marketing Study reveals the latest trends in restaurant marketing today

With over 4 million restaurants listed, Tripadvisor is one of the world’s largest restaurant sites.1 To learn more about the evolving marketing trends that are impacting restaurants today, we’ve surveyed our partners for their thoughts. The result is the largest Tripadvisor Restaurant Marketing Study to date -- spanning five markets including the United States, United Kingdom, Spain, France and Italy.2 Read on for the latest restaurant marketing trends.

Time Invested in Restaurant Marketing

Time Spent: In the United States, nearly half of respondents spend less than 10% of their time on marketing activities. This is consistent with the majority of global respondents who also report spending 10% or less of their time on marketing activities (56%).

Employees and Consultants: Only 17% of United States survey respondents have hired a dedicated marketing employee and just 1% report using an outside marketing consultant. Globally, 9% of respondents have hired a dedicated marketing resource and 3% have hired a marketing consultant.

Time Spent on Marketing Activities by Country

Monetary Investments in Restaurant Marketing

Marketing Channels: The top 3 channels where US restaurateurs invest their marketing dollars are Social Media (82%), Print Advertising (68%) and Online Listing Services (56%).

Reputation or Social Monitoring Services: In the US, and across the globe, 13% of respondents report paying for a professional reputation or social media monitoring service.

Percentage of Owners Investing in Top 3 Marketing Channels

Effectiveness of Marketing Activities

Overall effectiveness: The vast majority of US respondents (85%) believe they should be doing more to promote their businesses. This compares to 71% of global respondents.

Effectiveness of channels: Worldwide, restaurateurs report that their most effective marketing channels for driving more business are Social Media (1), Online Listing Services (2) and Search Engine Marketing (3). Online voucher/coupon services were reported to be least effective by worldwide respondents. It’s interesting to note that Print Advertising is not among the top three most effective channels, despite its place among the top three most popular channels in which restaurants invest their marketing spend.

Restaurateurs Who Feel They Could Do More Promotion


Online Reputation Monitoring

Reputation Monitoring: In the United States, 94% of restaurateurs report that they are monitoring the reputations of their businesses. This is very consistent globally, with 93% of respondents indicating they’re monitoring their reputations regularly.

Frequency: The majority of worldwide restaurateurs report that they monitor their online reputation several times each week.

  • 1. Source: Tripadvisor log files, Q2 2016
  • 2. Methodology: The Tripadvisor Restaurant Marketing Study is based upon an online survey conducted in April 2017. A total of 2,157 surveys were completed in the United States, United Kingdom, Spain, France and Italy. The sample is made up of restaurateurs who have claimed their listings on Tripadvisor.
Τελευταία ενημέρωση: 27 Ιουνίου 2017

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